Event Ticketing Platforms in Australia: A Beginner’s Guide
Organizing an event can be a daunting task, and one of the most critical aspects of event planning is selling tickets. With the rise of technology, many ticketing platforms have emerged to make the process easier for event organizers. However, with so many options available, it can be challenging to decide which platform to use. In this guide, we’ll explore some popular event ticketing platforms in Australia and help you make an informed decision.
1. Eventbrite
Eventbrite is one of the most popular ticketing platforms, used by millions of event organizers worldwide. Here are some key features of Eventbrite:
- Easy-to-use interface for both organizers and attendees
- Customizable event pages
- Integrations with various payment gateways
- Access to attendee data for future events
- Ticket scanning and check-in features
Eventbrite charges no fee for free events; 5.35% + A$1.19 Service Fee on paid events and some payment processing fees. Fees can be passed on to the ticket buyer.
2. Ticketek
Ticketek is a well-established ticketing platform that has been around for over 40 years. Here are some key features of Ticketek:
- Wide reach, with over 75 million tickets sold each year
- Access to a vast network of ticketing outlets
- Comprehensive reporting and analytics
- Dedicated account managers for large events
Ticketek charges a number of fees including Service and Handling fee of $17.95 ; Ticket Reissue fee of $14.85 ; and an Administration fee of $100.00.
3. Moshtix
Moshtix is an Australian-based ticketing platform that specializes in events in the entertainment industry. Here are some key features of Moshtix:
- Customizable event pages
- Access to attendee data for future events
- Integration with various payment gateways
- Dedicated event managers for large events
Moshtix fees vary by event and by ticket price and are set by the event organiser and ticketing agent. The fees are used to cover relevant costs associated with the business.
4. TryBooking
TryBooking is an Australian-based ticketing platform that caters to events of all sizes. Here are some key features of TryBooking:
- Access to a comprehensive event management system
- Customizable event pages
- Integration with various payment gateways
- Access to attendee data for future events
- Comprehensive reporting and analytics
TryBooking generally charges a 50c ticket fee (charged to the ticket buyer) · 2.5% processing fee (charged to the event organiser).
5. Humanitix
Humanitix is a not-for-profit ticketing platform that donates a portion of its fees to charity. Here are some key features of Humanitix:
- Customizable event pages
- Integration with various payment gateways
- Access to attendee data for future events
- Comprehensive reporting and analytics
Humanitix generally charges a fee of 4% + AUD 0.99 per ticket and $0 for free events.
Conclusion
Choosing the right ticketing platform is crucial to the success of your event. By considering the features and fees of each platform, you can make an informed decision that meets the needs of your event and your attendees. Regardless of which platform you choose, remember to prioritize ease of use and attendee experience to ensure a successful event.
